Posted Under: iFrame Web Traffic
Search engines like Yahoo, Google etc have made promotion their forte and have introduced means of exhibiting advertisements of certain websites through pay per click. Google Adword is a successful example of such form of advertising wherein you pay a nominal fee like $5 and register yourself and from there-on you can carry on with the placement of your advertisement at various publisher sites. This mode of advertising has always been considered an exemplary means of buying targeted website traffic.
Now every time there has been a mention of the ad designing as the most important factor for governing the success of PPC promotion. However another factor that is equally imperative for making your PPC a successful overture and bring you profit while buying website traffic, is the publisher website. Believe it or not but publisher websites are instrumental for your promotional measure.
Know all about your publisher website
Whenever you want to place your PPC advertisement, it is always better to establish the credentials of the publisher website where your advertisement is getting placed. The basic fact is that there are many websites that agree to publish PPC advertisements on their webpage indicating that they will help you out in the agenda of buying website traffic. Nonetheless, they do not do it out of concern for you but there is hidden motive behind all this. Firstly they get paid for placing advertisements and added to it is the advantage of traffic inflow to their own website through your PPC ad. So here you are buying website traffic and in the bargain they get website traffic for free.
While placing your ad on publisher websites, it’s mandatory to know the search engine ranking of this website before hand; as in will you be able to actually buy website traffic here? The logic is very simple, if the publisher website is visible on first two pages of the search engine then that means that its integrity and popularity is high.
Additionally the visibility of the website is also good. However if the publisher website doesn’t figure out in any of the top pages of the search engine, then it is a clear indication of the website being not a very popular destination and it also means that if this website itself has low visibility then definitely your advertisement too will not benefit at all here.
Another point of ponder is the traffic inflow to the publisher website; you see, if the publisher website has traffic inflow in abundance, then it s clearly implies that your website too will be getting a good share of visitors. On the contrary, if people do not visit a website pretty often, then there is no assurance of your advertisement too getting any kind of traffic.
Usually what most of the webmaster, desirous of placing their PPC advertisement do is, they adopt the multiple advertising methodology for guaranteeing the success of their PPC campaign. Now what you can do here is that place your PPC advertisement on 4-5 websites and after few weeks gauge the traffic inflow for all these websites. The moment you get to know that which website yields the maximum traffic, it is a clear indication that this website will be your publisher website that will make you buy website traffic in abundance.
Your publisher website to a large extent governs the success of your PPC advertisement and if you falter in the choice of the same, then your ad campaign might turn out to be a loser deal for you. Therefore before you think of buying website traffic, establish the reputation of the publisher website. For more on PPC advertising, log onto http://www.iframes.us